What is Antiqua?
The old design system was built for one and lacked the scale that was needed for the evolving need of the business.
The need
With the evolving brand guidelines, we also needed a new system that was scalable for every need state we could encounter. Whether it’s a marketing website, or a mobile app or a new property all together, we wanted a system that we could use across.
This wasn’t just to make it easier for us to work, but through design, communicate that whether it’s MyFonts or Monotype Fonts or the Foundry platform, the ecosystem is represented through a singular visual language.
From the atomic elements of typography to the complex molecules of things like the calendar widget… We created everything and anything that was cross platform applicable.
Preview on the Monotype Fonts platform.
The same "Quick view" system had practical applications to the space of MyFonts and beyond.
The foundry platform.
New concept designs are created in hours, instead of days or weeks. Where the effort goes heavier on the solutioning, and less on the designing.
ADDITIONAL DESIGN TIME
W/O ANTIQUA (ANNUALLY)
9 Months
COST SAVED IN DESIGN EFFORT
WITH ANTIQUA
~$31,500 P.A.
ADDITIONAL DEVELOPMENT TIME
W/O ANTIQUA
6 Months
ENGINEERING COST
SAVING (PER SQUAD)
~$54,000 P.A.