I'm a hands-on design executive working where design, product, and AI meet. Currently Senior Director of Product Experience at Monotype, leading a team of ten across product design, design ops, and design systems.

Before Monotype, twelve years in digital agencies (Cheil, Havas, Leo Burnett, Digitas) building campaigns and digital products for Samsung, General Motors, and Ooredoo. Different economy of measurement, same job: make the thing work hard.

I own the framing, the research, and the standard the work is held to. Then I build the system that enforces that standard, so quality holds at scale and my designers grow into owners instead of waiting on reviews.

I stay hands-on inside those systems: designing the experience, building the AI agents that review it, writing the front-end that ships it.

Based in India, looking to relocate to Europe.