When a design system stops being for designers
Antiqua began as a way for three designers to keep several products consistent. Its next job is to carry that standard into interfaces built by people outside the design team.
I’m Aakreit Sachdeva
I lead product experience at Monotype
I lead teams across product strategy and design, shaping complex products and building systems that bring good work to customers.
Over 17 years, my work has taken me from brand experiences to global consumer and enterprise products. I still design and build. Staying close to the work informs how I lead.
I lead teams across product strategy and design, shaping complex products and building systems that bring good work to customers. Over 17 years, my work has taken me from brand experiences to global consumer and enterprise products. I still design and build.
I lead teams across product strategy and design, shaping complex products and building systems that bring good work to customers. Staying close to the work informs how I lead.
Selected work
The thousand-person design team
How I would set up and scale a design function for the AI era: people own the problems, specialists bring depth, and agents carry the execution.
WhatTheFont: a familiar tool, a fresh start
A simpler path from an image to a font, a refreshed identity, and the opportunities I still see for a tool I grew up using.
The work still has to win someone over
In agency work, nobody owed us their attention. What a shelf, a football crowd, and a sceptical room taught me about designing for the moment someone decides.
The low-touch, no-touch approach to product strategy
The best software does its job and then gets out of the way. My talk from UX Days 2026 at the Siebel Center for Design, and the essay behind it.