About me
I'm a design leader with 17 years across product, commerce, and brand. At Monotype, I built the India design team from scratch and now lead ten designers across three global platforms. I still get my hands dirty, from React components to the AI workflows that carry design into code.
Work experience
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Senior Director, Product Experience — Monotype
I lead product experience across Monotype's three global platforms, reporting to the CPO. I built the India design team from scratch, redesigned WhatTheFont for 4M monthly users (17% revenue growth), scaled Enterprise License Management to 4,000+ accounts, and drive Antiqua, our design system.
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Senior Creative Director — Cheil India
Directed Samsung's Infinity Stage virtual launch and co-architected its Amazon storefront with Samsung HQ. Led digital campaigns for the Galaxy S-Series and foldable launches.
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Creative Director — Edynamic
Led enterprise UX transformations and responsive web design built on Sitecore personalisation.
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Creative Head — Lenskart & John Jacobs
Led brand communication and UX strategy through a major growth phase, including the redesign of JohnJacobs.com.
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Senior Interactive Art Director — Havas
Designed Stand for Good, an award-winning gamified brand experience.
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Interactive Art Director — Leo Burnett
Created digital campaigns and bilingual layouts for Cadillac, GMC, Chevrolet, and Samsung.
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Senior Art Director — Digitas
Digital campaigns for brands including Samsung, HP, and KFC.
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Senior Visualiser — Webchutney
Where I started: digital campaigns for Airtel, MakeMyTrip, and MetLife.