Not common for ad agencies to conceptualise e-commerce platforms for non-existing clients, but it was an opportunity to flex our muscles and imagine the ideal UX and have some experiments with the UI.
So what did we do?
KEMI (The name of the concept) was a concept landing site for a potential korean beauty brand. The execution concept was built on solving not just how users discover the product, but truly learn about how to use it, when to use it, as well as, what is ideal for the user's skin.
The homepage showcased not just the products, but also people who use them and how they use them. Live streams are a great way for users to discover products in real-time and ask the beauty expert for advice as you look to find that perfect product for you.
The product listing category allows users to search not just the traditional way of recency, but goes further to ask users to search by skin concerns, for gifting, etc.
The product page comes with the full bells and whistles - The product, what it's recommended with, how to use, ingredients, etc. The idea of the page isn't to sell you the product, but to build the user's confidence in the product and help them create a destination where they know they're well taken care of.
