I now had the opportunity to evolve something so iconic and a product I was so passionate about the value it could bring.
So what did we do?
We conducted research into how it fits into the creative workflow and identified a key gap in how it worked - You could only upload. We firstly added the ability of a user to paste the image url, paste from your clipboard on top of the ability to upload.
Simply click on the highlighted text and click identify font to get the nearest and the best fonts that match your inspiration.
Made mobile friendly, because inspiration isn’t always found at the work desk. The world inspires us.
We also made the experience a more "Plug n' play" friendly experience to be usable across different forms and functions.
